Video Blog Archives - Page 62 of 62

Using Videos for Content Marketing & Sales Automation

When you run a business, you find yourself having the same conversations over and over.

Repetitive. Boring.

You find yourself having the same conversations over and over. Wasted time. Work to do.

You find yourself having the same conversations over and over and over and over and over… STOP!

You don’t have time to repeat yourself. Let video do the talking. You might already have an explainer video – a video that introduces your business and explains what you do.

But did you know that video can be used to answer pretty much any frequently asked question or concern?

Why people need your product or service. Say it in video.

What makes you unique. Say it in video.

Your pricing or offerings. Say it in video.

How your process works. Say it in video.

With video automation, you don’t just free up your own time, or your employees’ time. You can be selling and answering questions 24/7.

And when your prospect’s important questions are easily and quickly answered, your credibility and trust increase. Not to mention your revenue.

If you’re ready to let video do the talking, learn how we can help you automate your sales conversations by watching some of our own videos!

23 Reasons Why to Choose Promoshin for Your Explainer Video

Making a video can be a challenging test

And lots of companies say they’re the best

With so many options and so much to lose

How can you know which people to choose?

Let me make the case for Promoshin.com

In my humble opinion, I’d say we’re the bomb

There are tons of things that make us high-qual-i-tee

But for now let me list the top twenty-three

We cost less than the other guys, and have better service

Our money-back guarantee means no need to be nervous

We can finish your video in just a few weeks

We’re experts in the hottest animation techniques

We’re based in Los Angeles, U S of A

Why waste the weekend? We work every day!

A project manager is here to answer your questions

And a creative director to make great suggestions

There are no surprises, no fine print to read

With unlimited revisions, change as much as you need!

A full production team means you’re never alone

And there’s always someone here to answer the phone

Everything is included for one standard price

We even offer financing ‘cause we’re extra nice!

You’ll get a great script from our expert script writer

With our marketing guidance, your future looks brighter

We can translate your video for any country

And we’ll even maintain it for a small monthly fee

Use the graphics from your project all over your site

If we can’t convince you, our testimonials might

Still don’t believe us? Get a past client on the phone

And find out what all of these big-shots have known

When it comes to video, Promoshin raises the bar

That’s why we’ve made thousands of them (so far)

So give us a call, see what we can do

Everyone’s here, we’re just waiting for you

How to Make a Kickstarter Video That Gets You Funded

In a world of big institutions telling you no, you’re not good enough, Kickstarter tells you yes, you are!

With Kickstarter’s crowdfunding model, anyone with a great idea can raise millions of dollars to bring it to life.

Score one for the little guy! You too can become an overnight success!…yeah, right.

Kickstarter has certainly opened some doors, but the fact is, you can’t start with zero and run a successful campaign.

You’re going to need word of mouth marketing, web ads, maybe a celebrity endorsement or two, and most importantly, a great video.

A great video is the centerpiece of a great crowdfunding campaign. Literally.

A video also allows potential backers to share your campaign easily on social media.

So, what goes into a Kickstarter video that will get you funded?

1. Make it detailed. If you take a look through the top funded Kickstarters, you’ll find that most videos are between 3 and 5 minutes in length. Because this is the entire sales pitch, you’ve got to squeeze everything important in there. Don’t skimp out on listing every feature that might get someone interested. You never know what will make them click the back button. Not that back button. That one.

2. Make it interesting. Now, if you’re going to make a video on the longer side, you’ve got to do something that will keep people’s attention. This starts with the script. Make ‘em laugh! Make ‘em Cry! Make ‘em buy! This also means your video has to be visually interesting, which brings us to number-

3. Make it look good. No one’s going to believe you can make a high-quality product if you can’t make a high quality video. And the old talking head, story of my life schtick just won’t cut it anymore, not without a little spice. One great way to spice up your video is to record a live action short film. But those can come out looking shoddy if you hire the wrong people, and the right people are very expensive. And let’s face it, if you’re looking to Kickstarter, you’re probably not rolling in it.

So the best option is animation. Animation is engaging, can be adjusted over and over again to suit changing needs, and most importantly, costs way less than a live action video.

You can even splice in some easy-to-make talking heads clips if you’re keen on keeping with tradition.

If you’re interested in creating an animated video for your million-dollar campaign, call Promoshin.com. We’ve got a history of getting people funded, and would love for you to be next.

How Much Should Explainer Videos Cost?

It’s the number one question we get at Promoshin. Which makes sense of course.

You want to know the price of an apple so you can compare it to other apples and get the best, juiciest, and ripest apple at the lowest price.

But unfortunately videos aren’t like apples and have lots of factors that affect the price and final product.

When I first got into animated explainer videos in 2010, you couldn’t possibly get one made for less than $5,000 to $8,000. And that’s on the low end.Now, prices range anywhere from $50 to $35,000 – with tons of options to choose from.

But how much should an explainer video really cost?

Why is there such a variance in prices?

What’s the lowest price for a high quality video?

Before asking how much an explainer video should cost, it’s important to understand the work that goes into making one – and approximately how much each part in the production process costs.

1) Research & Script

The company you work with needs to spend time understanding your product or service.

This can include:
• Reviewing your website
• Reviewing your competitors websites
• Phone call(s) with your team
• Using or testing your product

The better your business is understood, the better your script will be. The script is the foundation for your video. It needs to be really well written to get viewers engaged and motivated to take action.

A great script writer should be able to fully understand any product or service, regardless of how complex it is. Communicating your business in a simple and easy to understand way is crucial to the success of your video.

The quality and experience of script writers varies significantly.

At Promoshin, we spend about 4 to 8 hours on the research and script writing stages. This also includes any time spent for revisions and updates to the script (we offer unlimited).

How much should that cost?

Low-end writer – $25/hour – 4 to 8 hours = $100 to $200

Mid-range writer – $50/hour – 4 to 8 hours = $200 to $400

High-end writer – $100/hour – 4 to 8 hours = $400 to $800

2) Storyboard

The storyboard is the first step of bringing the script to life.

The company you work with will come up with the best way to communicate your message with the right ideas for graphics. You’ll be able to review a black and white sketch of all the frames that will be in your video.

This stage involves:
• Coming up with visual ideas for each frame
• Sketching out every frame
• Revisions

At Promoshin, the storyboard stage typically takes 5 to 10 hours depending on the length of the video and other factors (we’re fast!). This includes time spent on revisions (we offer unlimited).

Low-end illustrator – $20/hour – 5 to 10 hours = $100 to $250

Mid-range illustrator – $50/hour – 5 to 10 hours = $250 to $500

High-end illustrator – $100/hour – 5 to 10 hours = $500 to $1,000

A lower end illustrator may be able to create the sketches, but they may not be so great at coming up with the best visual ideas to bring your script to life and to motivate viewers to take action (which is what’s more important).

3) Illustrations

Once you’ve approved your storyboard, it’s time for illustrations. This is when you’ll see the actual drawings for each frame of your video.

The way your illustrations look depends on the animation style you choose at the beginning of the process.

At Promoshin, we typically have our clients approve the first few illustrated frames before we complete them all. The illustrations can be done in various programs, but we use Adobe Photoshop.

Depending on the length of the script along with other factors, the illustrations stage typically takes us 15 to 30 hours (were fast!). This includes time spent on revisions (we offer unlimited).

Low-end illustrator – $20/hour – 15 to 30 hours = $300 to $600

Mid-range illustrator – $50/hour – 15 to 30 hours = $750 to $1,500

High-end illustrator – $100/hour – 15 to 30 hours = $1,500 to $3,000

Being able to make unlimited revisions at this stage is important if you want everything to turn out exactly how you want.

4) Voiceover

The voiceover should be done after the illustrations, just in case you want to make any changes to your script before then.

The prices for voiceover artists vary significantly across the board. It typically never takes more than 1 to 2 hours to complete a voiceover. This includes any needed revisions.

Low-end voiceover artist – $100/hour – 1 to 2 hours = $100 to $200

Mid-range voiceover artist – $200/hour – 1 to 2 hours = $200 to $400

High-end voiceover artist – $300/hour – 1 to 2 hours = $300 to $600

5) Animation

Once you’re happy with your illustrations and voiceover, it’s time to bring your video to life. The animation phase is the most time-intensive phase since animators need to work on all the little movements for every second of your video.

At Promoshin, this step can take anywhere from 15 to 40 hours depending on the length of the video, animation style you choose, the number of revisions needed, etc.

Low-end animator – $20/hour – 15 to 40 hours = $300 to $800

Mid-range animator – $50/hour – 15 to 40 hours = $750 to $2,000

High-end animator – $100/hour – 15 to 40 hours = $1,500 to $4,000

6) Music & Sound Effects

It’s important to use the right music and sound effects for your video.

The company you work with should take the time to choose the right track and sound effects to add the perfect touch to your video.

This phase shouldn’t cost more than $100 to $300 for time choosing the right music, mixing everything together, putting in the sound effects in the right places, etc.

Conclusion

Now you have a good idea of what goes into creating an animated explainer video, and the approximate costs involved.

Of course these are all just rough estimates and there’s just way too many factors that go into how much a video costs.

What’s listed above also doesn’t include all the emails, phone calls, back and forths, hand holding, recommendations, uploads, renderings, and overall customer support that great companies (like ours) will provide to ensure you have the best experience.

It also doesn’t include any extra features, benefits, and options a specific company may offer.

For example: at Promoshin our top plan offers these extras:

• Unlimited revisions
• Video landing page design
• More than 1 script to choose from
• YouTube advertising
• YouTube remarketing
• Video warranty
• And more!

So really…how much should you pay for an explainer video?

When shopping for a company to create your video, you should try to find the most value at the best price (as with anything you buy, right?).

You don’t want to go for the absolute lowest price, because a video should be seen as an investment and not an expense.

That’s right. A video is NOT a commodity!

A good video can make you a lot of money in its lifetime, while a bad video can make your business look bad and actually lower your leads and sales. And having no video is actually better than having a bad video – which can devalue your brand and do more harm than good.

DropBox Spent $50,000 & Made $48 Million

For example, DropBox spent $50,000 on their explainer video. That sounds very expensive out of context.

But what if I told you the video increased their sales by 10%, which resulted in 10 million additional customers and $48,000,000 in additional revenue?

Now $50,000 sounds like chump change, doesn’t it?

That’s why you shouldn’t look at an explainer video as an expense, but rather an investment. It will make you money for years to come!

Remember: The goal isn’t to get a video just to say you have a video now since your competitors have one. The goal is to increase engagement, conversions, sales, and your brand image. Not every video will do this.

Why do businesses choose Promoshin for their explainer video?

There are a bazillion and one video companies out there (as with any type of business), but our clients choose us because they figured out that we offer the absolute most value for the absolute lowest price in the market. Along with all of these other benefits.

And we only hire the best writers, illustrators, animators, and voice talent. But don’t take our word for it!

Go here to check out 190+ video testimonials from past clients.

You can also ask us for contact details of any of our past clients we made a video for so you can contact them and get a reference. Just browse through our portfolio of 100’s of videos, and let us know which past clients you’d like to talk to. We have clients all over the world!