What do should you keep track of to measure the success of your video marketing efforts?
Here are the 5 Important Video Marketing Metrics that you should keep an eye on:
1. View count – it shows how many times a video has been opened.
2. Click-through rate (CTR) – it shows how frequently a visitor clicked on a link or button.
3. Conversion rate – it shows the rate of desired actions taken by the audience.
4. Return on investment – it shows how much profit you made after promoting your video.
5. Video engagement – it shows the impact of your video on the audience through the comments, likes and dislikes, social sharing, and watch time.
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Have you experienced a delayed food delivery in the past?
Watch this video that we made for ItsaCheckmate and see how they integrate systems and delivery platforms so restaurants can boost their delivery business without sacrificing customer service.
In what ways do you share client testimonials?
Step up your game by attracting more clients through animated testimonial videos.
Here are the Top 5 Benefits of Using Animated Testimonial Videos:
1. It’s quick and cost-effective to produce
2. It helps companies share a captivating social proof
3. It’s easier to customize should there be any changes
4. It lets companies share feedback without the need for a live-action footage
5. It’s a social proof alternative for clients who prefer to keep their identities private
Don’t have a video yet? Get an instant video quote now or read our blog for more great tips!
When applying for a job, what do you do to make sure that you stand out among other applicants?
Here are the 6 benefits of using video resumes for your job application:
It helps a candidate stand out among other applicants
It shows a person’s body language, expression, and tone
It’s useful for professions that need strong communication skills
It provides an advantage for applicants in the creative industry
It creates a connection between the applicant and hiring manager
It allows the applicant to tell a story
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Did you know that in 1940, the song “When You Wish Upon a Star” from the movie Pinocchio won two Oscars awards for best original score and best original song?
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What do you do after uploading a video for your business? Do you constantly check its performance on various hosting platforms?
Here are the top 3 reasons why you should keep track of your video marketing metrics:
1. Video marketing metrics will show if your content is performing well on social media.
2. Video marketing metrics will give you information if your video converts people into paying customers.
3. Video marketing metrics will provide you with a baseline to compare all your future marketing efforts.
Don’t have a video yet? Get an instant video quote now or read our blog for more great tips!
