What is a video without good background music?
Here are 5 things to keep in mind when selecting a complementing background music track for your video:
1. Select a musical genre that fits your audience.
2. Determine the emotion you want to evoke through your video.
3. If your video has narration, avoid vocal tracks.
4. Make sure the music does not draw attention away from the video.
5. Pick music with a steady pace and no sudden spikes in mood or instrumentation.
If you want a video with a huge impact, you need to start with a captivating story.
Here are the four pillars of a strong story:
1. People help establish connections with your audience
2. Places add authenticity and make your story believable
3. Purpose gives your story meaning
4. Plot impacts whether or not your viewer watches through to the end
Do you want to promote your explainer video without spending a penny? That’s easy!
Here are 6 ways to promote your videos FOR FREE:
1. Insert a video thumbnail into your email newsletter
2. Link to landing pages in email signatures
3. Feature your videos on different social media platforms
4. Add a “Link in Bio” to your company’s social media accounts
5. Engage with communities in your niche
6. Embed videos on high-traffic pages on your website
According to research, 36% of businesses using explainer videos receive fewer support queries.
Stop having second thoughts on investing in a good explainer video. Did you know there are several ways you can utilize it?
Here are the most common examples:
1. Website homepages
2. Product or service landing pages
3. Social media ads
4. Email marketing
5. Trade shows
6. Sales meetings
7. Presentations
8. Blogs
9. Internal company training
10. Recruitment
“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson, What Makes an Online Video Worth Sharing?
Videos are not just for entertainment. In the world of business, videos give companies the opportunity to showcase their brand and connect with people in the most creative and compelling way.
