Here’s what Carey Heazlewood of Rideabull.com.au has to say about working with Promoshin:
“They provided an animated video that surpassed my expectations. A great benefit of working with Promoshin is you don’t need any real knowledge of advertising or video making. You simply fill out their questionnaire and they come up with the ideas for you.”
There’s perfect timing for everything, even in video production!
Here are a few numbers to keep in mind when creating an explainer video:
The most important information should be in the first 30 seconds of the video.
While videos range widely in length, the best videos are 90 seconds or less.
One minute of video equals 140-150 written words so convert your word count to time to gauge the length of your video.
Gertie the Dinosaur is a 1914 animated short film by American cartoonist and animator Winsor McCay.
Did you know that it took 10,000 drawings to produce this 12-minute film?
Posting your video online is easy, but keeping your the viewers engaged is a totally different story.
Here are 4 ways to ensure viewers watch your video from start to end:
1. Keep it short
2. Put the good stuff in the beginning
3. Be specific
4. Keep it personal
“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.” – Jack Welch
When it comes to your explainer video, you expect nothing but the best! Here are 10 common mistakes to avoid before, during, and after the video production process:
1. Failing to plan
2. Targeting the wrong audience
3. Not giving enough attention to the script
4. Making it too long
5. Talking about features instead of benefits
6. Avoiding professional voiceover
7. Choosing the wrong music
8. Forgetting a call-to-action
9. Neglecting the overall quality
10. Focusing too much on going viral
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