According to studies, people’s perception, mood, and emotion towards certain products can be influenced by colors. Find out why brands use the three primary colors in social videos:
1. Red
- Promotes energy, movement, passion, and excitement
- Used by food companies as it is believed to stimulate appetite
2. Blue
- Associated with peace, safety, reliability, comfort, and calmness
- Is a common brand color for many popular social platforms
3. Yellow
- Represents cheerfulness, fun, logic, and fast movement
- Is eye-catchy and difficult to overlook
Here are 5 topics every explainer video must cover:
1. Your target audience and target users
2. A description of your product
3. The pain points your product resolves
4. The customer’s goals in using your product
5. Your sales call-to-action
Did you know that landing pages with videos generate conversions higher than 80%?
Did you know that music can help create positive emotions toward your product or company?
Here is the best type of music for different videos:
1. Explainer Video or Demo
- Use subtle music to maintain attention
2. Live-Action or Story
- Use clear music to explain and advance the plot
3. Advertisement, Announcement, or Promo Video
- Use dramatic music to evoke emotion
Did you know that there are several types of videos that can help your business grow and succeed?
Explainer Videos
- Compelling elevator pitch
- Effectively sums up your company message
- Reflects your brand culture in a fun and entertaining way
How-to Videos
- Captivating and informative
- Helps the audience to understand your product/service
- Should include a call-to-action message at the end
Product Videos
- Increases conversion rates
- Highlights the benefits of your product
- Makes it easier for users to absorb information
Customer Testimonial Video
- Shows your business through the eyes of a customer
- Helps instill trust
- Turns viewers to customers
“Video gives people a voice.”- Chad Hurley, American Media Mogul
