Let’s take it from the experts, shall we?
Here’s what our friends from Wistia have to say about the significance of social media videos:
“You can start to uncover what makes your audience tick and spark valuable conversations by using video across social media platforms.”
A lot of things have changed this year and that includes the sudden increase in demand for animated videos.
If you’re new to this, here are the top reasons why an animated video is essential for your business:
– Attracts new customers
– Introduces a product/service
– Makes yourself more visible in search engines
– Explains your value/what you do
– Boosts conversions and sales
– Helps content rank higher
Everyday, more and more people to see the power of videos and we got the numbers to prove it’s true:
– 91% of people have watched a video to understand how to use a physical product better
– 74% of people have watched a video to understand how to use a new app or website better
– 97% of people think that video is an effective tool to welcome and educate new customers
– 69% of people say that they feel more video should be used when asked how they feel companies could improve
– 65% of customers say video is their favorite way to get to know how to use a product or service
Did you know that videos can also help boost your email marketing strategy?
You can do it in 6 simple ways.
1. Send an email with an embedded video thumbnail that redirects subscribers to a landing page.
2. Develop a video email marketing campaign to invite new customers to company events.
3. Record a simple but personalized video for hot leads to accelerate the sales funnel and close more deals.
4. Share testimonials and customer story videos to prospects via email to convince them of the value of your product or service.
5. Create campaign or special discount videos for existing customers to nurture your connection.
6. Make your emails come alive with GIFs.
In the mood for something different?
Demo Screencast is another great and effective video style you should try!
Here’s all you need to know about it:
- It can be called a Screen Capture video or Screen Recording
- It is a digital video recording of your computer screen and usually includes audio narration
- It showcases a company’s value proposition and helps customers understand why they would benefit from the product or service
You have just posted your video online. Now it’s time to track its performance and measure its effectiveness!
Here are the top metrics to use when tracking your video’s performance. Keep reading to learn when and how to use each one!
1. View Count
- the number of times your video has been viewed – also referred to as reach
- great if your goal is to increase brand awareness and have your content seen by as many people as possible
2. Play Rate
- the percentage of people who played your video divided by the number of impressions it received
- helps determine how relevant or appealing your video is to your audience
3. Social Sharing and Comments
- good indicators of how relevant your content is with your target audience
- best choice if your goal is to reach a lot of people
4. Video Completions
- the number of times a video is played in its entirety
- more reliable than view count when trying to determine your video’s success
5. Completion Rate
- the number of people who completed your video divided by the number of people who played it
- great way to gauge a viewer’s reaction to your video
6. Click-Through Rate (CTR)
- the number of times your CTA is clicked divided by the number of times it’s viewed
- great indicator of how effective your video is at encouraging people to take your desired action
7. Conversion Rate
- the number of times visitors completed your desired action divided by the number of clicks on your CTA
- most effective if your goal is to have your viewers complete an action
8. Bounce Rate and Time-On-Page
- is calculated specifically as a session that triggers only a single request to the analytics server
- if the success of your site depends on users viewing more than one page, then a high rate is bad
