4 Reasons Why Animated Videos Are the Best

Why do you think people choose animated videos?

Here are the 4 reasons why animated videos are the best:

1. You can create your own world

2. You can bring your imagination to life

3. You can present abstract ideas easily

4. You can use animated videos in so many ways

Client Video: Avalon

If you were a superhero, what superpower do you wish to have?

Watch this video that we made for Avalon, a company that provides people, processes, and technology, and see how the heroes of Avalon get ready for what the future brings.

Effectiveness of Video Advertising

What convinces you to buy a product?

84% of people say that watching a brand’s video has convinced them to buy their product or service.

Four Pillars of a Strong Story

What makes up a strong and captivating story?

Here are the four pillars of a strong story that will make your video great:

1. People help establish connections with your audience

2. Places add authenticity and make your story believable

3. Purpose gives your story meaning

4. Plot impacts whether or not your viewer watches through to the end

Video Marketing Statistics

Whenever you’re curious about a product, what do you usually do to learn more?

79% of consumers would rather watch a video to learn about a product than reading text on a page.

Differences Between Motion Graphics and Whiteboard Animation

What are the differences between Motion Graphics and Whiteboard Animation?

Here are the things you should know.

Motion Graphics

– Animation with text as a major component
– The primary driver of action is unseen
– Great for facts, figures, and data
– Suited for serious and complex points
– Higher production cost

Whiteboard Animation

– Elements appear to be hand-drawn on a whiteboard
– The primary driver of action is the hand
– Great for storytelling
– Suited for lighthearted whimsy
– Low production cost