Quote From The Wistia Guide to Social Media Video
“You can start to uncover what makes your audience tick and spark valuable conversations by using video across social media platforms.” – The Wistia Guide to Social Media Video (2020 Edition)
4 Stats That Prove the Power of Video
97% of people consider videos as an effective tool to welcome and educate new customers.
69% of people commented they feel more videos should be used when asked how they think companies could improve.
91% of people have watched a video to understand how to use a physical product better.
74% of people have watched a video to understand how to use a new app or website better.
Setting Up Goals for Your Video
Here are 5 goals to keep in mind when setting up goals for your video.
Specific
– Identify what you want to achieve
Measurable
– Consider both qualitative and quantitative metric
Achievable
– Determine your obstacles
Relevant
– Make sure the video aligns with your other projects
Time-Oriented
– Give yourself a deadline
Statistic About Watching an Explainer Video
68% of consumers prefer watching an explainer video to solve any related problem.
What Is a Startup Video?
What is a startup video? A startup video is a short animated video that delivers a business idea in a fast, simple, and persuasive way.
Why You Should Have a Video on Your Website
You’re 53 times more likely to show up first on Google if you have a video embedded on your website.
