Here are 3 main types of motion graphic videos:
Emotive
Primarily aims to move the audience to feel something
Explainer
Primarily defines a concept, product, service, or organization
Promotional
Primarily aids in selling a product or service
Motion Infographic is undeniably useful in a business. Which type of Motion Infographic video do you wish to have for your business right now?
What is a product video? It’s a kind of video that demonstrates the benefits of a product or service and focuses on how the product relieves your target audience’s pain points.
Here are four reasons why your company needs an explainer video:
1. Brand awareness
2. Online presence
3. Build stronger brand affiliation and reveal company personality
4. Social media engagement
Here’s a general summary of audience stats for popular and emerging platforms.
Twitch: 55% Millennial (Gen-Y), 81% Male, Gamers
Reddit: 64% Between 18–29, 67% Male, Frequent Internet Users
Facebook Live: All ages (over 2 billion people)
Instagram Stories: All ages, 68% female, 80% outside the U.S.
Snapchat: Gen-Z
Twitter: Gen-Y and up, urban, highly educated
LinkedIn: Business decision-makers, 56% male
Houseparty: Over 50% are under-24 (Gen-Z)
TikTok: Gen-Z
A few years ago, we created a video for Uber Eats’ Anti-Aging Ice Cream ad for April Fool’s Day. Over 3 million people viewed it and around 1 million engaged. And guess what? Over 15,000 people pre-ordered the Anti-Aging Ice Cream. It’s undeniable that a lot of people want to look younger.
Here are the top 10 reasons why animation is ideal for your company’s training videos:
1. It is race and gender-neutral
2. It is cost-effective
3. It is made remotely
4. It makes boring topics like employee training fun
5. It is easy to update and change later
6. It makes training memorable
7. It gives you full creative control
8. It keeps viewers’ attention
9. It simplifies complicated concepts
10. It enhances branding