3 Key Characteristics of Successful Brand Videos

Keep in mind to have these 3 key characteristics of successful brand videos.

1. Eye-catching thumbnails and titles
2. Distinct visual design and a signature aesthetic
3. Narrow audience-focus and deep expertise

The Importance of Animated Characters in Explainer Videos

Here’s the importance of animated characters in explainer videos.

1. They generate strong empathy from the viewers

2. They cause a strong connection with your audience

3. They build trust towards your brand

4. They make your video entertaining and memorable

5. They boost engagement

Explainer Videos Are the Best Way To…

Explainer videos are the best way to:

1. Explain what a company or organization does
2. Discuss a product, service, or anything else
3. Demonstrate how a process works
4. Simplify messages or value propositions
5. Tell memorable stories and drive emotions

The Winning Formula for Videos

Keep creating great things and use The Winning Formula for Videos

1. Introduce an animated character (your “hero”)

2. Show a problem that confronts the hero, and highlight their pain from that problem

3. Present your product or service which quickly solves the problem and heals their pain

4. Highlight the resolved problem, and call viewers into action (CTA) to resolve their own similar problems

The Maximum Video Lengths for Each Social Media Platform

Here’s The Maximum Video Lengths for Each Social Media Platform as well as recommendations.

Facebook

120 minutes (Recommended: 10–30 seconds)

Twitter

2 minutes, 20 seconds (Recommended: 45 seconds)

Instagram Feed

60 seconds (Recommended: 30 seconds or less)

Instagram Stories

15 seconds (Recommended: 15 seconds)

Snapchat

10 seconds (Recommended: 8–10 seconds)

LinkedIn

10 minutes (Recommended: 30 seconds–5 minutes

Kobe Bryant’s 10 Rules for Success

Yesterday, January 26, marked the first anniversary of Kobe and Gianna Bryant’s passing.

Kobe had such a great impact on the history of basketball and his success was truly admired by people from all over the world.

1. Get better every single day

2. Prove them wrong

3. Work on your weaknesses

4. Execute what you practice

5. Learn from greatness

6. Learn from wins and losses

7. Practice mindfulness

8. Be ambitious

9. Believe in your team

10. Learn storytelling