Creating Ads: Sound-off or Sound-on?
When creating ads, should you turn the sound off or on?
According to Instagram, 60% of global Instagram Story ads are viewed with the sound on.
The 3 Types of Leads
As you know, Lead Generation is undeniably beneficial to a business.
Organizing and defining your leads will help you find out what kind of approach you can use for those leads.
Here are the 3 types of leads.
Information Qualified Leads (IQL) – Individuals who learn about your product at the awareness stage
Marketing Qualified Leads (MQL) – Individuals who want to know more about your products
Sales Qualified Leads (SQL) – Individuals who provide personal information such as email addresses
The Importance of Lead Generation
Lead Generation is the process that involves attracting new potential customers called “leads” into a contact management system.
Lead Generation is beneficial for every business as this will help you to convert potential customers to buying customers.
Here are the reasons why lead generation is beneficial to a business.
– Lead generation boosts your brand’s influence and helps grow your customer base
– It focuses your marketing strategy squarely on your target demographic
– It allows further understanding of your company, customers, and competitors
Motion Infographics Video for Hello Energy
Want a “pay as you go” electricity service? With Hello Energy, you can take care of your light bills with no credit checks, contracts, and hefty deposits hassle-free.
Watch this motion infographics video we made for Hello Energy, and see how this company makes electronic service be as simple as saying hello.
Quote From HubSpot’s Senior Marketing Manager Sam Balter
According to Sam Balter a Sr. Marketing Manager of Podcasts, Hubspot,
“Nothing sticks in your head better than a story. Stories can express the most complicated ideas in the most digestible ways.”
The type of impact your video leaves on your audience will depend on how well you were able to convey your ideas through a story.
The Top 4 Platforms to Place Your Video Ads
Here are the top 4 platforms to place your video ads.
Amazon
1. Sponsored brand videos
2. Amazon OTT ads
YouTube
1. Skippable ads
2. Non-skippable ads
3. Bumper ads
4. Discovery ads
1. In-stream ads
2. Feed ads
3. Story ads
4. Marketplace ads
5. Video feed ads
1. Video ads
2. Carousel ads
3. Collection ads
4. Story ads
5. Explore ads
