Quote From Tangled
“Venture outside your comfort zone. The rewards are worth it.” – Rapunzel (Tangled)
Some Things To Know When Marketing to Gen Z
Here are some things to know when marketing to Gen Z.
Gen Z’s Trust
“Gen Z’s trust in larger institutions declined and they can easily sense insincerity.”
Gen Z’s Take on Societal Issues
“Gen Z expects the brands it supports to take a stand on social justice issues.”
Gen Z and Algorithms
“According to a poll conducted on college students, nearly half (46%) claimed that they purposely engage (like comment, and share) to some posts so that the algorithm will show them the content they’re after.”
Gen Z Is Online and Information Savvy
“Gen Z is very resourceful in getting information and verifying it.”
7 Ways to Strengthen Your Video Marketing Strategy
Here are 7 ways to strengthen your video marketing strategy.
1. Identify your target audience
2. Hire a video marketing agency
3. Tell your brand story
4. Optimize your videos
5. Add subtitles
6. Promote on the right channels
7. Always include a call-to-action
Five Types of Video Series Your Business Can Make
Video series help establish identity, create more engagement, educate, and increase chances of going viral. Here are five video series ideas for your business:
1. Documentary series
2. Talk show/interview
3. Product review/critique
4. Satire or drama
5. Travelogue
Ilustrated Frames for Benetech
Adding a character to a video will make it more engaging and entertaining. It will also help generate empathy to viewers, cause strong connections, and build trust towards your brand.
Just like what Benetech did for their videos! Take a look at the few illustrated frames from Benetech’s video series called “The Adventures of EZ” and see how they added EZ in their engineering technology product videos.
Client Video for Sekure Merchant Solutions
Payment processing equipment is one of the essential and highly-valued components in business operation. It can either make your process efficient or be the cause of a setback.
Avoid downtime, errors, and threats in your business payment process. Check out this video we made for Sekure Merchant Solutions, a company that helps merchants have safe, secured, and innovative payment processors.