Marketing Quote From Ann Handley

Ann Handley once said, “Great marketing starts with great stories. Be unique, inspire, and connect.”

Every business has a story worth sharing. Let the world know who you are through the power of video marketing!

Your First Three Videos

So, you’ve finally decided to create a video for your business. First, you need to know what type of video you need and a clear purpose for producing it.

Here’s something to guide you in creating your first three videos:

Video 1: Awareness
– Catch your prospects’ attention

Video 2: Interest
– Get prospects to understand a bit more of what you offer

Video 3: Decision
– Convince prospects to buy with the value you provide

How to Create a Social Video Media Strategy

Thinking of ways to promote your video online?

Here are some tips that can help you create an effective social video media strategy:

1. Twitter

– Always keep your videos short and sweet
– Pin your video to the top of your profile
– Make short, custom videos to build personal connections with your followers

2. Facebook and Instagram

– Start off your video with motion to grab your viewer’s attention
– Videos that feature people speaking are great for landing pages or your website
– Incorporate text or include captions so that viewers can follow along with or without audio

3. YouTube

– Establish and grow a dedicated channel of subscribers by creating educational content
– Post videos that are entertaining and specific for your subscribers
– Don’t expect to drive tons of traffic back to your site

4. LinkedIn

– Showcase new technology or provide tutorials on how a new physical product works
– Teach the people in your network something new or a solution to a problem
– Share your thoughts or opinion on a piece of industry news or announcement

5. Live Video: Facebook & Instagram

– Consider timing by finding out when your followers are most engaged with your post
– Respond to comments live
– Experiment with different ways of using the live features and what type of content your audience likes most

12 Types of Marketing Videos

Now is the right time to incorporate videos into your marketing strategy. And the best part is, you can experiment with different types of marketing videos until you find one that’s best for your business!

Here are 12 types of marketing videos you can choose from:
1. Demo Videos
2. Brand Videos
3. Event Videos
4. Expert Interviews
5. Educational or How-To Videos
6. Explainer Videos
7. Animated Videos
8. Case Study and Customer Testimonial Videos
9. Live Videos
10. 360° & Virtual Reality Videos
11. Augmented Reality (AR) Videos
12. Personalized Messages

Quote From Wistia

According to an article by Wistia, “If you want to earn people’s attention and bake your brand into their brains, do it through stories that speak to the wants, fears, desires, and beliefs of your audience.”

Facts About Videos On a Website

Did you know that videos on a website attract as much as 2 to 3 times more monthly visitors and add a 157% increase in organic traffic from search engines?

It’s time to step up your game. Don’t be the last one to experience the power of video marketing!